The Fruits of Our Labour

image: only the finest and tastiest varieties
Strawberry Seedlings, Strawberries, Strawberry Flowers

Only The Finest and Tastiest Varieties

Presently we are concentrating on strawberries and raspberries, with blackberries, blueberries and red currants well under development.

Our strawberries are varieties originating from the US and Europe, ones that are most suitable for our tropical climate.

Today we have our own breeding programme aimed at developing varieties that will be perfectly suited to local conditions.

 

image:
Blueberries, Raspberries, Blackberries

 

Our raspberries are a derivation from a variety that has won numerous awards in the UK, including best tasting three years in a row. The raspberry is a relatively new taste sensation to SE Asia and one which is rapidly becoming extremely popular. 

To meet the growing demand from retailers we are expanding our raspberry acreage that will increase our yield ten-fold. As consumers discover the antioxidant and other health benefits of raspberries we expect consumption to skyrocket.

image: off to market

Off To Market

Today our market in Indonesia is mainly on the islands of Java, Sumatra, Borneo, Sulawesi and Bali. At present our overseas market is mainly Singapore, Malaysia, Thailand and Brunei. However, we are constantly on the look-out to expand to other asian countries and beyond.

Our clients are mainly up-market hotels and leading supermarket chains, though our three-brand marketing strategy and pricing structure means that A, B and now C+ consumers can also enjoy our berries.